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Selling Skills Workshop

 
Overview

Do you feel that you lack confidence in selling? Do you fear rejection?

If you ever thought that you have not sold anything, think again. The truth is that you are always trying to sell. Whether it is an idea, an opinion or a belief or a product, you are always selling something.

Selling is part of our everyday lives. When you go to a job interview you are selling your skills, when you attend a business meeting you are selling ideas. Your products could be tangible or intangible and the ability to sell could determine your success or failure. Being an expert in selling doesn’t require a PhD or advance degrees. All it takes is simply the desire and know-how to create the exchange that will give you what you want in any life endeavour.

Are you able to give people the sense that you are confident and believe in what you are doing? This very belief is what persuades your customers or clients to buy your products or service.

This is an opportunity for you to learn how sell anything effectively, overcome your fears of rejection and breakthrough the limiting barriers that have kept you from progressing toward your goals.

On completion of the program participants will be able to:

  • Use the telephone effectively to make cold calls, book appointments, qualify customers, progress prospects and stay in touch with key customers
  • Comfortably use questioning skills to open a sales call, probe for information, counter objectives and close the sale
  • Understand what makes up product value and the unique selling proposition, sell on a value basis as opposed to a price basis
  • Plan, set priorities and use time effectively in terms of territory planning, customer management, customer visits and internal meetings
  • Gain immediate rapport in face to face appointments or presentations
  • Project the caring attitude of a problem-solver
  • Understand the importance of recording accurate prospect information
Who Must Attend
  • This is for people who want improve their selling skills
  • Anyone who wants to be effective and achieve more sales
What You Will Learn

Program content

  • Selling today – time-proven fundamentals and new practices
  • Solution selling - become an expert diagnostician to match solutions to customer needs
  • The 7 keys -
    1. Develop product knowledge
    2. Identify sales prospects
    3. Self-manage sales activities
    4. Present a sales solution
    5. Manage buyer resistance
    6. Secure prospect commitment
    7. Support post-sales activities
  • Become a product expert. Sell benefits and configure value-added solutions
  • How do people buy?
  • Avoid telling – ask questions, actively listen.
  • Develop a relationship strategy built on trust.
  • Closing techniques that are not manipulative.
  • How not to lose the sale after the buyer has already said yes.
  • Long-range view of sales emphasising partnerships.
  • CRM – Customer Relationship Management, using IT for sales automation

How it is presented
This course is presented by an experienced and qualified facilitator who tailors the workshop by:

  • triggering dialogue
  • leading brainstorming exercises
  • asking quality questions
  • comparing case studies

Open-ended exercises help people discover for themselves what you want them to know.

The facilitator adapts and customises the presentation to suit your specific needs

You'll interact with your fellow delegates and brainstorm practical action steps that you can apply in your organisation to:

  • Identify problem areas
  • Innovate solutions and
  • Make sales happen
Reference
BTN512
 
Venue Details
Inner City Conference Venue
 
Valid For
1 Person
 
Duration
1 Day
 
Booking
Register now, as workshops fill fast.
 
Other information

*Full-time students: Please fax or mail a copy of their Student ID or equivalent.

 
 
  Date: TBC
Location: TBC
Price: Standard $695
Student* $625
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